Scrapbook 1

“Claim your name” Creative Direction + Photography + Design After Keep in Touch contacted me to devise a brand with them, we decided to explore the idea of their band name. This resulted in tactile, textured, and sentimental visuals stemming from a scrapbook. All the single artworks are handmade and culminate into their respective EP, […]

My Name Is…

“Claim your name” Design + Photography Over the summer, I was inspired by a series of IG Stories @aka.sed made about how to pronounce her name, and her commitment to owning her name. When I started working in the industry, I quickly learned it was quite difficult for people to pronounce my name, let alone remember it. […]

Infinity Run – Spec Ad

“The Marathon Continues” Creative Direction + Photography + Design During pivotal moments of unrest these past months, companies have had to take a position: address the injustices or turn a blind eye. While Nike took their stance and wore it well, I wanted to explore an additional action. What if Nike used their brand to […]

Journey to Self-Love (Live Album)

“Music from the digital concert” Creative Direction + Design + Photography

Vicki Lovelee – Digital Concert

“Journey to Self-Love” Directing + Creative Directing + Stills + Design We were contacted by Vicki to create an experience that would supplement a lack of live concerts due to the pandemic. I was tasked with directing the performance, collaborating on the creative vision with her, and developing the promotional materials for the project. You […]

One Shot

“The second single from Keep in Touch” Creative Direction + Design Keep in Touch – One Shot (2020)

Stuck on You

“The debut single from Keep in Touch” Creative Direction + Design Keep in Touch – Stuck on You (2020)

Joyride – Spec Ad

“Find Joy in the Essentials” Creative Direction + Photography + Design Find Joy in the Essentials. A spec Joyride/NRC ad – based on 90’s Nike visuals – for the quarantine era. Once we cross the finish line, we’ll celebrate together ✊🏽

Sending Love

“We’re only listening to love songs in 2020”

Wildlife: A Scarborough Story

“To Scarborough, From Scarborough” Directing + Photography + Design + Creative Direction “Wildlife” follows rapper, Jimy Powers as he navigates life as an artist from Scarborough. Displaced from the Downtown Core, the documentary illustrates the challenges that obstruct and deter aspiring creatives from their destinations. Despite the connotations that surround Scarborough and its residents, “Wildlife” addresses […]

Transit(ion) – A Vehicle for My Experiences

“By: Ziyaad Haniff”

Do the Visual Arts Need to Be Seen? (2017)

“Tagged People: 52”

“Too Fast” – Sonder: A Concept Treatment

Ain’t no such thing as too fast for me

“Reminder” – The Weeknd: A Concept Treatment

Go tell your friends about it

Sean Leon and Some Peoples Kids Poster

Black Sheep Nirvana

Miguel – Wildheart Album Cover

What’s normal anyway?

Red Bull – 3 Days in Toronto

Careful presents… Design As a longtime fan of Red Bull Sound Select (RBSS) – now Red Bull Music – you can only imagine how excited I was to hear that they were hosting 3 Days in Toronto; a music festival of sorts. Our music site, Careful decided to curate songs from the artists and create playlists […]


Careful is a music blog based out of Toronto dedicated to pushing the state of public discourse forward

Music Video Treatments

A pivotal step in the development process