“A pivotal step in the development process”
A visual treatment is a document outlining a video idea and presenting how it would look on screen with sample visuals.
Writing + Design
I’ve always had a connection with visual representations of music. When I’m contacted to create a visual treatment, I reminisce about the videos that moved me as a child. My words alone cannot convince someone of a viable music video; I must sell it visually.
After I craft a concept and curate visuals, I find ways to make the two coalesce. I manipulate layouts, finding the best way to depict my idea while adhering to the essence of the theme.