“Reminder” – The Weeknd: A Concept Treatment

“Go tell your friends about it”

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Writing + Design

When you’re sent a music video prompt, you need to work within a set of parameters. However for this concept treatment, the guideline I had to work towards was a completed video. Directed by Kid. Studio, the music video for The Weeknd’s “Reminder” is beloved for its beautiful visuals and star-studded cast. As a huge fan of both Kid. and The Weeknd, I decided to create a treatment that’s somewhere between what I imagine it looked like and what I would’ve done. Drawing from the superstar’s meteoric rise, I wanted to channel that speed and energy throughout the pitch. Like the locations in the video, each page is visually different than the last; a reminder of how easy it is to travel when you’re at the top of the world.