StageKeep is a formation management app created to help dancers make the most of their time. The productivity tool saves a significant amount of time in comparison to traditional methods, resulting in efficient uses of time, money, and rehearsal space. You can learn more about StageKeep here.
Writing for StageKeep continues to be a unique experience. Whereas I’m usually writing within established branding guidelines, this was the first project where I was entrusted to develop the company’s voice. Inspired by their values as artists, I shaped our content design and vocabulary around qualities that resonated with dancers: fun, casual, and to the point. Whether it’s website copy, promotional materials, or social media, I’ve had my hand in delivering our messages to our audience.